Some of the clients I have been lucky to work with...
As a marketing consultant, here are a few examples of the ways I support my clients:
Provide guidance and support, including oversight, reporting and an external sense-check to you, your senior colleagues and your Board if required, on your entire marketing function, general marketing direction, a campaign, strategy, project or challenge
It will be knowledgeable, experienced and informed marketing advice and support, yet objective and with a fresh perspective from someone not tied to the current way of thinking within the organisation
Be a sounding board for your senior internal marketing role/s.
Outsourced marketing director
I can provide an outsourced marketing director function to your organisation and be that senior lead you need on a frequent, ad-hoc or project basis
I can audit your marketing function and advising on any areas that need improvement. This will include whether you've got the right plan, the right brand, segmentation and targeting, correct team and budget, right tactics, enough insight, a customer driven and competitive proposition and whether all of these elements combined will achieve your objectives
Give you and your senior colleagues, including your Board, marketing assurance, clarity and direction to help the organisation make informed decisions
Be the senior marketing voice at the table if you don't have one or bolster an existing senior role that has too much work on and needs a helping hand
Help you find marketing efficiencies and savings and guide you through complex marketing budget setting
Write marketing reports for key stakeholders and your Board.
Strategic marketing clarity
As your marketing consultant, I can create a marketing strategy and oversee its implementation
Develop your marketing proposition and its relevance
Give clarity around who to target and why. And how best to target them
Develop what you stand for, what your positioning should be and how customer perception should be measured and used
Advise what marketing communications should be used to achieve your objectives and how best to use them; from digital, PR, and outdoor to experiential, direct, TV and radio - I have experience in all of them
Ensure separate marketing projects are not pulling in different directions, with no clear strategy or cohesive link to the organisation's objectives
Define your message hierarchy
Advise what type of tactical marketing support you require and who best to deliver to it.
Align the marketing function to your organisation's objectives and orchestrate a transition towards one that is focused on marketing
Embed marketing performance measurement and commercial focus around KPIs, ROI, insight and commercial figures
Ensure your marketing processes are robust and effective.
Marketing team structure and performance
I can build you a marketing function and team, from scratch if necessary, or help you transform the existing one if performance isn't satisfactory. I can help you define what satisfactory is if you're unsure
I can help you restructure the existing team and ensure the most appropriate roles are in place to meet the organisation's objectives moving forward
If you find yourself without a senior lead, I can help direct the internal team if, and when, necessary whilst a more permanent solution is found.